top of page

What Causes Frizz?

Frizz happens when the hair cuticle is raised,
allowing moisture from the air to penetrate the hair shaft
and cause it to swell.

Humidity

Excess moisture in the air forces cuticles to open, leading to unwanted volume.

Hair Damage

Heat and chemicals strip protection, creating porous spots that frizz instantly.

Lack of Moisture

Dry hair is prone to frizz as it seeks hydration from the surrounding environment.

The Science of Frizz

HUMECTANTS

  • Pulls moisture from the air
  • Best for dry climates
  • Avoid in high humidity

ANTI-HUMECTANTS

  • Repels external moisture
  • Seals hair cuticles
  • Essential for humid weather
AVOID

Watch for drying alcohols and harsh sulfates that strip natural oils and lead to chronic dehydration.

Quick Frizz Fixes

Managing frizz is about protecting the cuticle and maintaining a healthy moisture balance for your unique curl pattern.

Common Mistakes

Dry Brushing

Brushing dry curls disrupts the pattern and creates instant frizz.

Harsh Sulfates

Using harsh sulfates that strip natural oils and dry out the hair shaft.

Excessive Touching

Touching curls while they are drying, causing friction and flyaways.

Skipping Conditioner

Skipping deep conditioning treatments during high humidity seasons.

Rough Towels

Drying with rough cotton towels instead of microfiber or silk.

Top 5 Refresh Fixes

1

Packshot photography showing a woman with curly hair misting her locks with a white handheld device. The serene, spa-like environment suggests modern haircare.

Steam Refresh

Use shower steam to reactivate products without soaking.

2

Studio photography of a woman with wet, curly hair applying product. She smiles warmly, conveying a sense of self-care and satisfaction.

Glaze & Scrunch

Apply a tiny bit of serum over frizzy surface areas.

3

Studio photography of a woman with curly dark hair spraying a mist onto her hair with a clear bottle. The scene captures a personal beauty routine with soft, natural lighting.

Targeted Rewetting

Only spray the individual curls that have lost shape.

4

Studio photography of a Black woman sleeping peacefully on a silk pillow. Soft, natural light creates a calm and restful atmosphere.

Silk Sleep

Use a silk pillowcase to prevent friction-induced frizz overnight.

5

Studio photography of a woman styling her voluminous curly hair. The image captures a moment of personal grooming.

Volume Pinch

Gently lift at the roots with your fingers to break the cast.

bottom of page